Sunday, January 15, 2012

Million Viewers - Tebow's Tumble Good News For Miss America Pageant Reuters - Ratings

By Todd Cunningham at

Sun Jan 15, 2012 12:26pm EST

The stunning flameout with Tim Tebow and his Denver Broncos inside the NFL playoffs Saturday nights may possibly and also won't crimp "Tebowmania," nevertheless beginning phone numbers would suggest it bought a new improve for the comparisons just for this year's "Miss America Pageant" on ABC.

While Tebow and his or her associates were obtaining clubbed 45-10 because of the New England Patriots on CBS, this beauty pageant thrived. And because sports sport converted into a new rout, the item appears many visitors clicked away.

Building slowly through it has the 2-hour telecast, the pageant's audience jumped by 2.8 million audiences and by means of 47% from it has the initial half-hour to it is last half-hour. In point during its remaining half-hour coming from 10:30-11 p.m., them drew a typical target market involving 8.0 zillion people along with attained a 2.2 rating, 6 reveal with young adults.

With the exclusion regarding it's New Year azines Eve programming, ABC scored it is finest non-sports adult 18-49 standing inside the 2-hour interval throughout greater than a year. Despite the major NFL competition, this pageant elevated its overall viewers along with surged by 13% around grownups 18-49 over recently verts broadcast. Those tend to be its best numbers since 2004.

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