Wednesday, February 27, 2013

Lowe S - After Daytona 500 Win - Wsj - Driver's Seat

By Jonathan Welsh

Like many people, Nascar fans aren capital t always sensitive to change. This is mainly consequently as it reaches towards the livery health of their favorite sporting cars.

Today, individuals who delight in watching Daytona 500 successful and five-time Nascar Cup champion Jimmie Johnson pilot the No. 48 Lowe vertisements Chevrolet determined stuff will need to stay estimated the identical through 2015. That ersus how far Lowe verts decided to go on as the motor vehicle utes primary sponsor.

The home-improvement takeaway and also the Hendrick Motorsports race team possess previously worked jointly because 2001, if your staff picked Johnson in order to push the distinctive random world Lowes car. This driver-sponsor combination is one of the activity s most successful, and is usually because recognizable to be able to racing enthusiasts as Jeff Gordon and DuPont, Bill Elliott and Coors beer, David Pearson along with Purolator filters and in some cases Richard Petty in addition to STP supply additives.

The old rushing adage, Win with Sunday, offer upon Monday is often caused by vehicle providers engaged around racing. But this also works arguably better with regard to sponsors whose brands lead the car vertisements fresh paint jobs. And while it may perhaps appear to be profitable may be a confirm with maintaining some sort of bike racing partnership together, the item isn t so. Sponsors from time to time consider the numerous dollars they will invest to maintain their own identify on a racing vehicle may just be improved put in elsewhere, irrespective of the motive force utes record.

It has been a superb ride using Jimmie given that your dog started from the Cup Series 12 years ago, explained Tom Lamb, Lowe verts chief internet marketing officer. We are very pleased to sponsor among the list of many snobs squads and drivers throughout sporting and now have a five-time champion carry the Lowe azines brand each week.

Since his very first full-time Sprint Cup season around 2002, Johnson has acquired 61 wins the most in the collection during of which span rather than accomplished less than sixth in shining points.

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